ruan benadé creative portfolio
{ contact me }Through the desire to be part of a bigger process than just the website, I looked for a company in serious need of a makeover. I found such a company in Go2Africa, an online travel business selling high end holidays to a mostly foreign market.
This company was in serious need of a new identity, a new website and design direction in general. A culture of "we'll just slap this together ourselves" existed and where material was created it was found to be unsuitable to company needs.
Over a period of a year I created a new 2 color logo suitable for a wide range of applications, various re-branded stationary and gift items, a visual identity guidelines document, industry ads and the new website.
The former logo and new proposed logo (before I got involved)
The approved logo
The visual identity guidelines document
Cap, zip folder and business cards
Pen, luggage tag and travel vouchers
Logo detail on the website
An information flow design for the website
Accommodation page detail
See more screenshots
" I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving. "
Jeffery Veen, 2000