ruan benadé web design
{ contact me }Go2Africa undergoes a revamp
Go2Africa, an online travel business selling high end holidays to a mostly foreign market, was in need of a revamp. I initially joined to work on the existing website only, but a closer look at their newly developed website and marketing materials revealed that both were unsuitable to company needs. I ended up redesigning the website, their identity and marketing materials.
The original site before the redesign took place.
First steps: Flow charts to indicate paths the user can take to reach crucial pages and a site prototype for user testing.
Detail on the accommodation page of the completed site.
The final logo I produced.
The existing logo and the proposed new logo by a contractor.
The visual identity guidelines document I produced.
The final logo on the website.
A client gift pack and business cards.
Marketing materials and ticket holders.
Agency:
Go2Africa (in-house)
Contribution:
Logo / Visual Identity Guidelines Document / Website / Print ads / Interactive Maps / Client Gift Pack incl. zip case, cap, luggage tags, ticket holders
Date completed:
November 2007